Sell more of your product or service with information-based marketing

Vic Michener email Vic

Soon after graduating from Ryerson School of Journalism, Vic turned his hand to marketing and copywriting. In the last two decades, he has created brochures, newsletters, direct mail packages, ads, marketing videos and websites for large and small clients in publishing, financial, high tech and various service industries.

He has also edited a music video magazine, scripted the winner of the "Best Sports Documentary" Gemini Award in 1987, written numerous automotive and travel articles for Autoroute Magazine, prepared home repair and how-to articles for lumber dealers across North America, and penned a stack of song-lyrics, including an award-winning theme song.

So you get a writer well-versed in the techniques of direct response and sales writing, but you also get someone who knows how to tell a story, grab a reader's attention in two seconds, and explain the most complex ideas clearly and convincingly. Vic also has substantial database experience, and he has developed database-driven websites; this technology dramatically increases what you can do with your website.

When he's not pounding the keyboard, there's a good chance Vic is pounding down singletrack on his mountain bike, waxing his cross-country skis, or tackling yet another home improvement project (and taking notes for the next how-to article).

Jocelyn Watt email Joce

Jocelyn graduated from the University of Toronto with a degree in English Lit., she has studied MBA Marketing and Journalism at various universities, and she's a certified educator and college instructor in marketing and advertising -- all that good stuff. But after twenty years as a communications specialist and marketing consultant, where she really shines is cutting to the heart of a business project. This means getting the big-picture perspective, building relationships with key people and partners, flushing out the irrelevant, and creating a needs-based, bullet-proof action plan focused on objectives and results.

Clients praise her excellent leadership qualities, and her ability to guide those under her to get the job done quickly, efficiently and effectively. She's a veteran planner who often surprises clients with a keen and fresh approach to challenges and opportunities.

When Jocelyn's not focusing her energy on client projects, she's out cycling, hiking, skiing, or taking a walk with Maggie, golden retriever extraordinaire. Or attempting to motivate her 17-year old daughter Jamie to clean up her room (long-term project).