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Bill Kapner Founding President and CEO bigdough.com | "In good part through Vic Michener's marketing and copywriting efforts, we have grown bigdough from a tiny company to the leading firm in the capital markets database and software industry -- a very profitable company, with more than 100 employees around the world"
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"You're the copywriter I've turned to, more than any other, for more than five years... I am very impressed with your work and the professional manner in which you have handled the many challenges thrown at you ... You take initiative to get complete information, offer useful recommendations pertaining to design and complete projects on time. You're a talented, seasoned copywriter, and I would not hesitate to recommend you for your creativity, reliability, accuracy, professionalism and personality." | Claudette A. Leslie Advertising Manager Canada Law Book |
 Trevor Byrne President Small Business Funding Centre | "I live and die by how many generated sales leads there are, and Vic has been a tremendous asset in getting more focused leads through his marketing efforts. He resurrected depressed response rates for our firm with a unique advertorial direct marketing package. Later, his 'telegram' DM letter brought even better results. "He has excellent listening skills (and even tape records our discussions so he doesn't miss anything!), is easy to work with, grasps ideas quickly, and takes direction without hurt feelings while contributing his own creative ideas on projects. Vic is an asset to anyone serious about getting better marketing results for their small business." |
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"We've often been asked if our 'Employer Solutions' logo and materials were produced by a national company. People are surprised that a local company created our entire campaign." | Stephen Tomlin Marketing Committee Human Resources Development Canada |
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"Got a call from Elena Opasini from Centre Magazine. She had some experts rate our web page against several others in the industry and they rated it way at the top." Eric Zondervan, President Parliament Building Supplies |
 Gord Price Owner The Dam Pub, Thornbury, Ontario | "Operating a traditional Scottish Pub in a busy tourist area doesn't leave much time for the marketing activities necessary to move business ahead. Sixteen-hour days are the norm. So I’ve learned to trust skilled professionals to help me build and keep my customer-base. "Vic and Jocelyn have been instrumental in communicating to people what the Dam Pub is all about – writing articles, website content, and a regular newsletter. They say what I want to say, and free up my time to run my business. They worked closely with my webmaster to create an interesting, fun and well-written website that customers love to visit. Vic and Jocelyn are easy to work with, listen to me and care about my customers." |
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Noel Bates President Tracks and Trails Inc. | "You succeeded in quickly understanding our business and creating an action plan to get the word out. Your approach turned out to be very successful and we were more than happy with our first-year results. The brochure copy, press releases and collateral materials you've put together for Tracks and Trails have really hit the mark. The concept and copy is right on. You have a talent for digging through the ideas and coming up with clear, concise and lively writing. Those interviews and bios you did with our outdoor instructors were a great idea. Thanks for all the extra background research you did for our feasibility report. I'll be looking for your help again." |
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"...As for your copy, it was right on the money. It is rare to find a new writer who, with only one briefing, can both hone in on the issue and express it so clearly."
| Leo Cook President Andrew & Cook Advertising Ltd. |
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Barb Yates Project Manager Retail Services Development Credit Union Central of Canada | "...You exceeded our expectations in your writing capabilities and in your final delivery... You very carefully geared your work to the appropriate audience and selected a professional yet easy-to-understand tone."
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"We needed a creative, excellent marketing planner, organized and focused -- and able to deliver results. Jocelyn is easy to work with and able to zero in on client needs and to build campaigns accordingly. I would recommend JVM for undertaking any project that especially requires strategic insight, good people and communication skills, follow-up tracking and recording and a talent for target marketing and media/communication planning and programming."
| Jim Hilsinger President JJ's Hospitality |
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Ian Fife Chairman Meaford Community Partners |
"To secure agreement among 14 representatives with extremely disparate business/economic backgrounds was not an easy task, but your unique ability to bring people together led us to adopt successful operational strategies." |
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"JVM created a new corporate identity/logo for us and we renamed the organization Community Connection. In addition to creating the website, Vic and Jocelyn produced a marketing plan that would launch awareness of the new site, and of our new
identity. They delivered to us a very integrated and thoughtful plan, outlining the
various media to use and creating the advertising messages for us, plus all
the ads we would need to implement the plan. As well, they produced a media
schedule and budget for us to follow. "The marketing plan helped us focus on what we wanted to say about our agency and the benefits of our products. JVM performed most of the leg work needed to meet with the media and clients to pull the plan markeitng plan together. "I would happily recommend JVM Group to any company or organization who wanted a specialized strategic plan designed for their specific business goals. JVM Group are easy to work with, knowledgeable, and thorough." | Michelle Fisher Marketing Director Community Connections |
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Richard Greenwood Forestry Renewal Manager Ontario Ministry of Natural Resources |
"I was most impressed that Jocelyn not only provided every acceptable interpretation and documentation of this material, but also a unique framework for the document which indicated gaps in our strategic planning exercise. Once completed, the design of this framework allowed me to also use the final document for communication and marketing purposes and managing staff performance against objectives and products identified. These uses had not been specified as part of the original contract. The final product, therefore, became a reflection of both the writing and the business expertise that Jocelyn can provide." |
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"Thanks for the great job. You were right on the money with the marketing plan you set up for BlueView Chalets. We were thrilled with
the service and loved the brochure, website and billboard. You two were great to work with, flexible, and you had a good handle on the sales end
of our real estate development. We'll be calling you in on our next project."
| Bill Brown Architect/Project Coordinator BlueView Chalets |
